The process of transition from an ordinary small business to a renowned and trusted brand depends on dozens of conditions. Since every business is a separate story, every entrepreneur needs to have a clear goal where they want to get in a few years’ time. Once you have set your frame, it is much easier to determine how to make everything inside that frame work to serve your business needs. Your end result will also be determined by the effect your promotional products have on your target audience(s).
If there is a common trait shared by the majority of consumers, it is definitely the free promo materials. No matter if we are talking about little giveaways, such as key rings and pens, or more sophisticated presents, like special product packages or free memberships, we all like to get something for free. This is why giving free offers is a recommendable starting point for a small business promotional campaign. Of course, giving things away for the mere sake of giving is not the point here. There has to be a follow-up, especially when it comes to free membership deals. You can offer a trial period, but the end goal of such an offer is to attract your customers to go for the full membership that will benefit your business.
Businesses that fail to include some self-praise into their marketing strategies often do not manage to reach their business goals, as well. The main feature of modern business promotion is the way you communicate with the public – the well-known PR-features. Small businesses should use every chance they get to promote their plans, products and, most importantly, results. For instance, you should publish all your clients on your website. Having a website that displays users’ comments and/or a list of business associates will be a clear sign that you are doing some great work. Also, as your business keeps developing, think about establishing collaboration with some PR-pros and improve your communication with the public. Have a look here at some useful tips on the PR-matter, published by Forbes.
Employees as messengers
Although employees already contribute to your promotion through their hard work, they can always help you promote the company a little bit more. First of all, they can distribute your free promotional products to their family members, friends and relatives. They will get some comfortable and handy products and you will get some free promotion.
Secondly, your workers can use their social media profiles to share news about the company, as well as special offers. If their posts are shared by their friends, too, you will soon get a viral effect, which can contribute a lot to your business success.
Balancing between clients
The key that opens all doors in the marketing world lies in the way you treat those doors. This is why business owners and managers have to find a way to balance between their old clients and generating leads that are expected to yield new customers. To keep the old crew loyal, prepare a special set of discounts and offers. If you are a small business, you will not have hundreds of devoted clients, so take good care of your chosen followers. You could send them gifts or coupons for their birthdays or special holidays. They will appreciate such a sophisticated treatment.
If you coordinate between your employees, customers and products in a logical and organized way, you will find a way to treat all of them properly. Your customers and your clients will start perceiving your business as a brand when your products are produced and presented in a way that makes your employees proud of them and your customers dependant on those same products.
One of our regular finance writers, John Stone is a business consultant and contributor to Bizzmarkblog. A believer in the notion that thinking outside of the box is a prerequisite for being a successful entrepreneur.