Today as we struggle through the busy day-to-day of millennial living we are more connected branding and marketing opportunities than ever before. Interactive billboards, smart phones and televisions allow a plethora of content to be right under our noses 24 hours a day. Marketing messages are everywhere; in fact, we are bombarded with 35000 each day with 99% of these making no impact according to the Guardian. So how do you become part of the 1% that captivates their audience with content to engaging it can’t be ignored? The answer lies in the infographic.
What is an Infographic?
An infographic is a distilled version of data and text in a visual format. A picture really is worth a thousand words and communicating your message through visual content is an easy way for your audience to quickly digest your message. With two thirds of us reporting to be working more hours than ever before it’s no wonder this type of easy-to-read content is growing in popularity.
Experts in infographic design; Create an Infographic explain that;
“Infographics are a visual way to communicate data and facts quickly. They allow for lots of information to be collated, simply, in one place, meaning the viewer does not have to do lots of arduous reading.”
What Qualities Should an Infographic Show?
- Discuss a clear topic.
- Make complex data comprehensible.
- Combine visuals, text and data.
The Success of Infographics
Since humans have had the ability we’ve used as a form of communication, infographics are a modern representation of these historic ways to share information with others.
We engage with infographics thanks to our ability to understand visuals faster than written content. Piktochart explain the importance of visuals in content marketing; it takes 50 seconds to read 200-250 words, but only 1/10 of a second to process a visual image. If you want your message to be understood quickly visuals are the way to do this.
The Problem with Data
Even the most intelligent audience can lose focus when met with scores of information. The data can be misconstrued and force the audience to go elsewhere to find their answers. This is especially true when trying to explain lots of information in written format. This type of information will only be reachable to a small pool of people who can understand the content with ease. An infographic is the ideal solution as the information is distilled in a way which aids understanding throughout a larger demographic and is a more inclusive form of content curation.
Sharing is Caring
Viral content is not just reserved for comedy cats on YouTube; infographics have the ability to spread your message across the internet in the same way. In fact, an infographic is thirty times more likely to be read than text and three times more likely to be shared on social media than any other type of content. Today there are over 2 billion internet users, each of us engaging with social sharing per minute more than ever before:
- Twitter users tweet 277,000 times
- Google receives over 4,000,000 searches
- Facebook users share 2,460,000 pieces of information
With infographics being the most popular type of sharable content it would be a mistake to leave these out of any brand’s digital marketing campaign.
Source: Wine Folly
Boost your SEO
Search engines can’t get enough of infographics; they understand that users want engaging content so prioritise infographics in their search engine search results. Getting your brand to the coveted number 1 spot on Google is made easier when you create stunning visual content to accompany any information you’re sharing with your audience.
How to Create a Successful Infographic
Of course, an infographic needs a systematic approach to design on order to be truly successful, a confused structure will confuse your audience and have them click away from your content.
- Everything in the infographic should be related to the title.
- Remember to introduce the topic at the beginning.
- The middle of the infographic should support your topic.
- The end should summarise your topic.
- Provide a call to action (contact details/website)
The Future of Infographic Design
Infographics are currently reigning in the content kingdom and not with good reason too. Compelling content is hard to achieve, but with the combination of relevant information and aesthetically pleasing visuals you can create content which resonates with your chosen audience. Coupling these creates the perfect balance of text and visual stimulation which gives the reader the maximum amount of information in the shortest space of time, all with minimal effort!