I’ve picked up quite a lot of bargains on eBay from people who don’t know how to write effective listing titles or sell things properly at all. The things I’ve bought I’ve been able to resell at many times the cost I’ve paid for them. The next few articles will show you how to avoid poorly created listings and maximize the profits for your sales.
Writing Effective eBay Listing Titles
This article is going to focus on highly important listing title. When someone looks for a product on eBay, the words you write in the listing title are what eBay looks at to see if it is relevant to the customer’s search. Your listing title, therefore, should be crammed full of key words or search terms that a person will search for.
For example, if you are selling a dress and your listing title said: ‘Beautiful blue ladies dress, hardly worn,’ you’d be missing lots of opportunities to get more potential buyers to view your item. Very few people search for ‘beautiful’ or ‘hardly worn’ when looking for a dress, so these words are potentially a waste of valuable space. Remember you are limited to 80 characters only – and also remember that when appearing in search results, only the first 35 characters of those 80 are shown. The full 80 only appear when they click on your item. Make sure, therefore, that the most important part of your 80 character description is in the first 35 characters!
To optimize your listing, think about what key words or search terms people will type in when searching: dress, blue, size 8, cotton, knee length, Dorothy Perkins, etc. Then make these words into your title listing: Dorothy Perkins, blue, cotton, knee-length dress, size 8. Then and only then, if you have spare characters, you could add some extra words. Here I’ve added VGC meaning very Good Condition: Dorothy Perkins, Cotton, knee-length dress, size 8. VGC.
Another Example: Change ‘Fabulous one year old’s pink baby walker with lots of toys,’ to ‘Vtech ‘First Steps’ baby walker and learning centre.’ Here I’ve used the brand, the specific name of the product, the type of product and instead of using ‘lots of toys’ I’ve used the term that is used by the manufacturer, ‘learning centre.’
There are two other things to consider. One is alternative search terms. Some people use synonyms when looking for items. One person might type ‘kids bedroom furniture” others for ‘children’s nursery furniture’. You may have to be selective. The best thing is to look at what terms other sellers are using. Only if you are lucky enough to have enough space left can you do both. ‘Children’s bedroom/nursery furniture’.
Finally and very importantly is spelling. I’ve bagged loads of bargains from people who misspell things. Used Cath Kidston goods sell all the time and for very reasonable prices. I’ve saved loads of cash buying items listed as Kath Kidston, Cath Kidson, Cath Kidstone, etc. Once you buy them, sell them again and make the money that the poor speller should have done.